Wow, that sounds sappy, doesn't it? :) It's true, though. I spent many years of being a cynic, feeling that all companies (especially ones in the technology field) were only interested in selling their product, then leaving the consumer in the dark to take care of issues or questions on their own.
Enter Provocraft and their new CEO Ashish Arora, who joined the company about two and a half years ago. Last year, I was one of many loyal customers who were "on the fence", balanced dangerously towards another die cutting machine out of frustration. In my mind, I saw beautiful birthday parties, thoughtful gifts, home decorations...there were so many things I wanted to create. However, I was limited to my material, images, and a basic software that didn't allow for more intricate manipulation of designs.
But then...I got the Cricut Explore. I want to create my own svgs? Ok. I want to cut felt? Sure. What about leather or....(gulp)...wood? No problem! The machine slices effortlessly through material quietly and beautifully, cutting large images (up to about 23 inches) and small (less than 1/4 of an inch).
And the technology involved....wow. The Bluetooth capability helps you design and cut without a cord hooked directly to your computer, therefore freeing up your work space. Trust me, that extra space is much needed as even with a large dining room table, I spread everything out like I'm preparing for a natural disaster.
Design Space, the cloud-based software used to design your projects, is amazingly simple and new features are added all the time. For $9.99 a month, you can ha,ve access to over 25,000+ images, with more being added regularly. If you wake up at 2:00 a.m. in a cold sweat, realizing that you forgot to make those mini apples for your daughter's classroom, guess what? You'll find it in design space...and chances are, you'll find more than one image to choose from! No more pounding on the front door of Michaels early in the morning in hopes that an employee accidentally fell asleep in there. :)
The carriage can not only allow you to cut, but also score and write, which means that your handmade card will have a beautiful design, perfect score mark, and wonderful sentiment written on it, perhaps in a calligraphy font, which looks so professional that people would think that you spent years studying the calligraphy style used during the "Old English" period. You can tell them you did. I won't tell.
"Print, then Cut" is another fabulous feature that has recently become available to Explore Users. This gives you the ability to Print an image using your printer, then load it into the Explore to have it cut out...even the most intricate parts of a photo or printed images will not be missed! You can now print your own sticker paper or vinyl to use for parties, decorations, and more!
Ipad users jump for joy! I'll stay sitting as I haven't gotten an Ipad yet (sigh). The "Make it Now" projects in Design Space are available to make with an Ipad app...and more to come in the near future with the Ipad as well.
This is a company that truly cares about their product and people. So much so that you can regularly find the CEO, CFO and other executives on social media, listening to concerns and asking questions of their own.
So yes, this truly is a "Company that Cares" and I will be the first to stand up and say that this cynic has changed her mind. I believe that the consumers have a responsibility to tell as many people as possible when they see a company doing what they should be doing, and maybe all the other companies will start noticing and change their mindset as well!
Ok, maybe a few.
Ok, maybe I am still a cynic.